Here's some info about pet owners:
 Of all pet owners:
 83% acquire their pet mainly for companionship
 93% buy presents for their pet
 27% have included their pet in their will
 66% specially prepare their pet's food
 77% of dog owners travel with their pets
 39% have furniture reserved for their pet
 37% talk to their  pet on the telephone or answering machine
 52% provide more exercise for their pets than themselves

 Love and attention was rated as the most important element to ensure a pet's quality of life.*